- A little planning goes a long way. Coordinate with local law enforcement beforehand, and report anyone who appears suspicious, whether before or during the activity.
- Select one cool-headed person to speak for the group or organization. Keep everyone else away, and, above all, avoid confrontation--all that does is attract press attention.
- Keep the welfare of the horses in mind. How will you evacuate them if necessary? Can you isolate them from extremist behavior? Who's in charge if worse comes to worst?
- Deal openly and fairly with the news media, but press your own message during interviews with short, to-the-point answers.
With a clear head and on-target planning, you can survive an incident--perhaps even turn it to your advantage.
Reid Folsom is an agriculture and forestry consultant specializing in horses.